Summary information
Study title
Mass Communication 1990 - West Germany
Creator
ARD, Frankfurt
ZDF, Mainz
Study number / PID
ZA2822, Version 1.0.0 (GESIS)
10.4232/1.2822 (DOI)
Data access
Information not available
Series
Not available
Abstract
1. Media-technical equiping of household and media usage habits, extent
print media and electronic media.
2. Leisure time and communication activities.
Topics: 1. media: number of television sets in household;
satellite connection and cable connection; frequency of watching
television; number of radios in household and frequency of listening to
radio; type and frequency of broadcasts and stations; personally
preferred television broadcasts, radio broadcasts and newspaper
articles; subjective indispensibility of selected topics and categories
on television, radio and in newspapers; radio listening habits
(broadcaster, broadcasts, frequencies); time budget for media usage
(TV, radio and newspapers as well as categories) in quarter-hour
rhythm; main source of information for the days events; assessment of
credibility of individual media; judgement on specific characteristics
of television (under public law vs. private), radio and newspapers
(scales); preferred medium in future and favorite television or radio
program; assessment of objectivity of reporting on television, radio,
daily newspaper and magazines (scale).
2. leisure time and
communication activities: leisure activities on previous day and
frequency of leisure activities; interest in politics; postmaterialism
(scale); importance of areas of life. Demography: sex; age; school
education; marital status; religious affiliation; employment;
occupational group; income; net household income; size of household;
number of children in household; possession of a telephone; state;
administrative district; size of municipality classes; position of
respondent in household; characteristics of person managing household.
Indices: intensity of media usage. summarized values for leisure
activities and media usage. Also encoded was: weekday of interview.
Topics
Keywords
Methodology
Data collection period
08/1990
Country
Germany
Time dimension
Not availableAnalysis unit
Not availableUniverse
Not availableSampling procedure
Multi-stage stratified random sample
Kind of data
Not availableData collection mode
Oral survey with standardized questionnaire
Access
Publisher
GESIS Data Archive for the Social Sciences
Publication year
1995
Terms of data access
A - Data and documents are released for academic research and teaching.
Related publications
Not available