Summary information
Study title
Mass Communication 1995
Creator
ARD, Frankfurt
ZDF, Mainz
BMBF, Bundesministerium für Bildung, Wissenschaft, Forschung und Technologie, Bonn
Study number / PID
ZA2824, Version 1.0.0 (GESIS)
10.4232/1.2824 (DOI)
Data access
Information not available
Series
Not available
Abstract
1. Media-technical equipment of household and media usage habits,
extent of print media and electronic media. 2. Leisure time and
communication activities. 3. New media.
Topics: 1. Media: number of television sets and color television sets
in household; cable television and satellite dish in household;
frequency of watching television; type and frequency of broadcasts and
stations; personally preferred television broadcast, radio broadcast
and newspaper articles; subscription to daily newspapers; reading
habits with newspapers; radio listening habits (station, broadcasts,
frequencies); detailed recording of entire course of the day (24h)
yesterday with time budget for media usage (radio, newspapers,
television including station or newspapers and leisure activities) in
quarter-hour rhythm; main sources of information for daily events;
assessment of credibility of individual media; judgement on specific
characteristics of television, radio and newspapers as well as general
attitude to these media (scales); personally preferred media and
television as well as radio programs; assessment of objectivity of
reporting on television, radio, daily newspaper and magazines (scale);
subjective indispensibility of selected topics and categories on
television, radio and in newspapers; tie with media.
2. Leisure time and communication activities: leisure activities on
the previous day, point in time and length of leisure activity;
interest in politics; personal opinion leadership in political
discussions; source of information for political events; attitude to
politicians, politics, political effectiveness (scale); postmaterialism
(scale); general moral concept about achievement readiness,
self-determination, heteronomy, fatalism, optimism, realism, fear of
victimization (scale).
3. New media: entertainment electronics in household; computer in
household and its equipment, modem, sound card, processor type
(Pentium), ISDN connection and Internet access; interest in...
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Keywords
Methodology
Data collection period
09/1995 - 11/1995
Country
Germany
Time dimension
Not availableAnalysis unit
Not availableUniverse
Not availableSampling procedure
Multi-stage stratified random sample
Kind of data
Not availableData collection mode
Oral survey with standardized questionnaire
Access
Publisher
GESIS Data Archive for the Social Sciences
Publication year
1996
Terms of data access
A - Data and documents are released for academic research and teaching.
Related publications
Not available