Summary information

Study title

Mass Communication 1995

Creator

ARD, Frankfurt
ZDF, Mainz
BMBF, Bundesministerium für Bildung, Wissenschaft, Forschung und Technologie, Bonn

Study number / PID

ZA2824, Version 1.0.0 (GESIS)

10.4232/1.2824 (DOI)

Data access

Information not available

Series

Not available

Abstract

1. Media-technical equipment of household and media usage habits, extent of print media and electronic media. 2. Leisure time and communication activities. 3. New media. Topics: 1. Media: number of television sets and color television sets in household; cable television and satellite dish in household; frequency of watching television; type and frequency of broadcasts and stations; personally preferred television broadcast, radio broadcast and newspaper articles; subscription to daily newspapers; reading habits with newspapers; radio listening habits (station, broadcasts, frequencies); detailed recording of entire course of the day (24h) yesterday with time budget for media usage (radio, newspapers, television including station or newspapers and leisure activities) in quarter-hour rhythm; main sources of information for daily events; assessment of credibility of individual media; judgement on specific characteristics of television, radio and newspapers as well as general attitude to these media (scales); personally preferred media and television as well as radio programs; assessment of objectivity of reporting on television, radio, daily newspaper and magazines (scale); subjective indispensibility of selected topics and categories on television, radio and in newspapers; tie with media. 2. Leisure time and communication activities: leisure activities on the previous day, point in time and length of leisure activity; interest in politics; personal opinion leadership in political discussions; source of information for political events; attitude to politicians, politics, political effectiveness (scale); postmaterialism (scale); general moral concept about achievement readiness, self-determination, heteronomy, fatalism, optimism, realism, fear of victimization (scale). 3. New media: entertainment electronics in household; computer in household and its equipment, modem, sound card, processor type (Pentium), ISDN connection and Internet access; interest in...
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Keywords

Not available

Methodology

Data collection period

09/1995 - 11/1995

Country

Germany

Time dimension

Not available

Analysis unit

Not available

Universe

Not available

Sampling procedure

Multi-stage stratified random sample

Kind of data

Not available

Data collection mode

Oral survey with standardized questionnaire

Access

Publisher

GESIS Data Archive for the Social Sciences

Publication year

1996

Terms of data access

A - Data and documents are released for academic research and teaching.

Related publications

Not available