Summary information

Study title

Mass Communication 1970-1985

Creator

ARD, Frankfurt
ZDF, Mainz

Study number / PID

ZA2821, Version 1.0.0 (GESIS)

10.4232/1.2821 (DOI)

Data access

Information not available

Series

Not available

Abstract

1. Media-technical equipment of household and media usage habits, extent of print media and electronic media. 2. leisure time and communication activities. Topics: 1. media: number of television sets and color television sets in household as well as devices equiped with remote control and teletext; possession of videorecorder, camcorder, video games and 8-mm camera, record player, tape recorder, cassette recorder and Walkman; number of radios in household; opportunity to receive FM frequencies; opportunity to receive first, second as well as third TV program and foreign TV programs; frequency of watching television; paying attention to regional early-evening programs; type and frequency of broadcasts and stations; personally preferred television broadcasts, radio broadcasts and newspaper articles; subjective indispensibility of selected topics and categories on television, radio and in newspapers; method of fee payment for broadcasters under public law; knowledge about amount of monthly broadcast fees; subscription to daily newspapers; reasons for possibly canceling a newspaper subscription; knowledge about monthly subscription price; reading habits with newspapers; radio listening habits (station, broadcasts, frequencies); time budget for media usage (third and foreign programs) in hourly rhythm; assessment of credibility of individual media; main source of information on daily events; judgement on specific characteristics of television, radio and newspapers as well as general attitude to these media (scales); personally preferred media and television as well as radio programs as well as newspaper categories; assessment of objectivity of reporting in television, radio, daily newspaper and magazines (scale) and assumed orientation of political broadcasts on special interest groups or parties; ties with media. 2. leisure time and communication activities: leisure activities on previous day; interest in politics; postmaterialism (scale); satisfaction with...
Read more

Keywords

Not available

Methodology

Data collection period

04/1970 - 10/1985

Country

Germany

Time dimension

Not available

Analysis unit

Not available

Universe

Not available

Sampling procedure

Multi-stage stratified random sample

Kind of data

Not available

Data collection mode

Oral survey with standardized questionnaire

Access

Publisher

GESIS Data Archive for the Social Sciences

Publication year

1995

Terms of data access

A - Data and documents are released for academic research and teaching.

Related publications

Not available