Summary information
Study title
Mass Communication 1970-1985
Creator
ARD, Frankfurt
ZDF, Mainz
Study number / PID
ZA2821, Version 1.0.0 (GESIS)
10.4232/1.2821 (DOI)
Data access
Information not available
Series
Not available
Abstract
1. Media-technical equipment of household and media usage habits,
extent of print media and electronic media. 2. leisure time and
communication activities.
Topics: 1. media: number of television sets and color television sets
in household as well as devices equiped with remote control and
teletext; possession of videorecorder, camcorder, video games and 8-mm
camera, record player, tape recorder, cassette recorder and Walkman;
number of radios in household; opportunity to receive FM frequencies;
opportunity to receive first, second as well as third TV program and
foreign TV programs; frequency of watching television; paying attention
to regional early-evening programs; type and frequency of broadcasts
and stations; personally preferred television broadcasts, radio
broadcasts and newspaper articles; subjective indispensibility of
selected topics and categories on television, radio and in newspapers;
method of fee payment for broadcasters under public law; knowledge
about amount of monthly broadcast fees; subscription to daily
newspapers; reasons for possibly canceling a newspaper subscription;
knowledge about monthly subscription price; reading habits with
newspapers; radio listening habits (station, broadcasts, frequencies);
time budget for media usage (third and foreign programs) in hourly
rhythm; assessment of credibility of individual media; main source of
information on daily events; judgement on specific characteristics of
television, radio and newspapers as well as general attitude to these
media (scales); personally preferred media and television as well as
radio programs as well as newspaper categories; assessment of
objectivity of reporting in television, radio, daily newspaper and
magazines (scale) and assumed orientation of political broadcasts on
special interest groups or parties; ties with media.
2. leisure time and communication activities: leisure activities on
previous day; interest in politics; postmaterialism (scale);
satisfaction with...
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Keywords
Methodology
Data collection period
04/1970 - 10/1985
Country
Germany
Time dimension
Not availableAnalysis unit
Not availableUniverse
Not availableSampling procedure
Multi-stage stratified random sample
Kind of data
Not availableData collection mode
Oral survey with standardized questionnaire
Access
Publisher
GESIS Data Archive for the Social Sciences
Publication year
1995
Terms of data access
A - Data and documents are released for academic research and teaching.
Related publications
Not available