Study title

Detailed determination of media usage, the search for information as well as information and leisure behavior of the respondent in the area of Duesseldorf and vicinity, scheduled for the test introduction of terminal text. Use of technical devices, extent to which informed about new media and information desires. Three surveys were conducted. Topics: 1. Oral survey of the target person: time length, type and frequency of media used; use of reference works, school books, non-fiction books, reference books, catalogs, telephone books and street maps; use of telephone information services of the Post Office such as e.g. time check, street condition report, weather forecast and telephone services; classification of the importance of sources of information in the area of favorable shopping opportunities, health questions, cooking recipes, vacation offerings and advice on money questions; use of classified advertisements in daily newspapers and free advertisers; occupational and private use of typewriter, telex, copier, calculator, dictating machine, radio-telephone equipment, car telephone, text processing machine, computers and telephone answering devices; retention of bills, bank account statements, newspapers and magazines; knowledge about the function of video recorders, video text, cable television and terminal text; degree of familiarity of the terminal text experiment; reading newspapers and carrying out private matters during working hours; political interest; decision behavior; course of the day and daily leisure time; vision problems; distance to place of work; size of circle of friends. 2. Written survey about equipment of household with items for information and entertainment: number, age and equipment of televisions available in household; possession of a telephone and possession of entertainment electronics equipment; planned acquisition of a color television; magazines regularly received; book possession; possession of bank accounts; detailed...