Study title

Media usage of the population. The main focus of this part of the survey is on detailed recording of electronic media, while information on the print media and daily newspapers were surveyed more summarily. Topics: Demographic characteristics of respondent; possession of drivers license; respondent himself drives a car; car radio with automatic radio traffic service report; number of cars available for private trips; number of private cars with car radio available to household; possession of a telephone; possession of durable household goods; number, type and features of the most frequently and second most frequently used television set; cable connection and opportunity of satellite reception; cable connection for radio; number of radio devices on cable and frequency of listening to radio programs on cable as well as via satellite reception; station keys on most-used radio device; change of program setting on most-used radio device; procedure in program search on most-used radio device; possession of entertainment electronics equipment in household; purchase plan for household goods in the next few months; having a yard and location of the yard; animal possession in household; number of residences in building; year of construction of building; length of residence; residential status; frequency of practicing selected leisure activities; music genre preferences; shopping habits for groceries and beverages; amount of contact with newspapers. Detailed determination of contact with advertising media and means of advertising: probabilities of use of commercial television as well as commercial radio, classified according to station and times; frequency of reading supplements, magazines and city picture magazines. Probabilities of use and advertising medium contact as well as contact with means of advertising for selected magazines; frequency of watching television and frequency of listening to the radio per time period in a normal week; secondary activities while...