Summary information
Study title
Media Analysis (MA 95, Electronic Media)
Creator
Arbeitsgemeinschaft Media-Analyse, Frankfurt
Media-Micro-Census, Frankfurt
Study number / PID
ZA2628, Version 1.0.0 (GESIS)
10.4232/1.2628 (DOI)
Data access
Information not available
Series
Not available
Abstract
The study series ´Media Analyse´ is an annual, systematic survey of media usage among the German population which is conducted by ´Arbeitsgemeinschaft für Media-Analyse (AGMA)“. AGMA includes popular consumer media, advertising agencies and various advertising companies. A random sample is surveyed annually in a personal interview about their media use. The present study from 1995 focuses on the use of electronic media and particularly on television consumption.
Topics
Keywords
Methodology
Data collection period
1995
Country
Time dimension
Not availableAnalysis unit
Not availableUniverse
Not availableSampling procedure
Not availableKind of data
Not availableData collection mode
Not availableAccess
Publisher
GESIS Data Archive for the Social Sciences
Publication year
1995
Terms of data access
C - Data and documents are only released for academic research and teaching after the data depositor's written authorization. For this purpose the Data Archive obtains a written permission with specification of the user and the analysis intention.
Related publications
Not available