Study title

Media usage of the population. The main focus of this survey part is on the detailed recording of electronic media, while information on the print media and daily newspapers were surveyed more briefly. Topics: demographic characteristics of respondent; possession of drivers license; respondent himself drives a car; car radio with automatic radio traffic service report; number of cars available for private trips; number of private cars with car radio available to household; possession of a telephone; possession of durable household goods; number, type and features of the most frequently and second most frequently used television sets; cable connection and opportunity of satellite reception; cable connection for radio; number of radio devices on cable and frequency of listening to radio programs via cable as well as via satellite reception; station keys on most-used radio device; change of program setting on most-used radio; procedure in program search on most-used radio; possession of entertainment electronics equipment in household; purchase plan for household goods in the next few months; having a yard and location of the yard; animal possession in household; number of residences in building; year of construction of building; length of residence; residential status; frequency of conducting selected leisure activities; music genre preferences; shopping habits for groceries and beverages; amount of contact with newspapers and radio. Detailed determination of contact with advertising media and means of advertising: probabilities of using commercial television as well as commercial radio, classified according to stations and times; frequency of reading supplements, magazines and city picture magazines. Probabilities of using and advertising media contact with selected magazines; frequency of watching television and listening to the radio per time period in a normal week; secondary activities while watching television and listening to the radio, differing according...