Study title

The survey charted Finnish everyday life, values, attitudes, consumer behaviour, and current phenomena. First, the respondents were asked about their hobbies, leisure habits and travel. The respondents' values were examined with the 57-item Schwarz Value Survey (SVS). Several questions were asked about buying, owning, using and maintaining a car. The respondents' attitudes towards cars, motoring, car dealerships and interest in car dealership services were also surveyed. Working life and the characteristics of a good employer were also examined. Next, the respondents' attitudes towards advertising, new technology, different companies and brands were surveyed. For example, they were asked what kind of new mobile phone, vacuum cleaner, bicycle or car they would choose for themselves. The respondents also rated advertisements for coffee, cars and mineral water, among other things. The respondents' media use was also charted. Questions included, for example, which newspapers and magazines the respondents read and how often, which TV shows they found most interesting, and how often they watched TV or listened to the radio. Additionally, the respondents were asked whether they currently used or were planning on purchasing or acquiring various electronic devices or services (e.g. a digital TV, laptop, PC, mobile phone, or DVD player). The respondents were also asked how well they thought they could use a computer and a mobile phone, and how often and for what purposes they used these devices. The respondents' eating habits were surveyed with a range of questions. Among other things, the respondents were asked about their use of different foods and dishes. Questions were also asked about the environment and the respondent's own health. The respondents' actions relating to environmental protection, such as recycling clothes, saving energy and avoiding air travel were examined. Changes in society and concerns about the future were surveyed with several questions. For...