Study title

Behavior at the polls and political judgement on the advertising effectiveness of various advertising methods in the election campaign. Topics: Self-assessment of political extent to which informed; sources of political information; judgement on the election campaign in various media; media usage; assessment of the objectivity of the media; memory of election slogans and judgement on the quality of election slogans; judgement on various advertising methods and the election campaign in one´s constituency; participation in election meetings; assessment of the conduct of Adenauer in the election campaign; personal conversations with the Federal Parliament candidate; expectations of the candidate; familiarity of the candidate; sympathy scale for the three Federal Parliament candidates in the constituency; preferred channels of communication with the parties; behavior at the polls in the Federal Parliament election 1965, in the state parliament election and in the municipal election; as appropriate information on one´s own change in party voted for; splitting in voting; behavior at the polls of family and friends; local event with influence on one´s own voting decision; satisfaction with result of the election in the constituency; change of behavior at the polls if election result had been known before the election; parties given serious consideration; feeling of political participation through voting; election information received; religiousness; membership in clubs and organizations as well as party political inclinations of these organizations. Demography: age (classified); sex; marital status; religious denomination; occupation; employment; composition of household; head of household; self-assessment of social class; refugee status; possession of durable economic goods; sources of information. Interviewer rating: social class of respondent; city size.