Summary information

Study title

The rank principle in social and cognitive comparison: experimental data

Creator

Brown, G, University of Warwick

Study number / PID

851345 (UKDA)

10.5255/UKDA-SN-851345 (DOI)

Data access

Open

Series

Not available

Abstract

Data collected in a series of laboratory experiments examining context effects on judgment and decision-making. Experiments tested the idea that people's answers to everyday questions such as whether they are exercising enough, whether they are satisfied with their educational experience, whether they are drinking too much, or what constitutes an appropriate prison sentence, are influenced by their (often inaccurate) beliefs about the context of comparison.

How satisfied are we with our wages? Do British citizens pay more or less tax than they should? Does the UK take in more than its fair share of asylum seekers? People's answers to such questions are typically, highly relative. Wages are judged with reference to those of similar others in the same workplace or neighbourhood; many UK citizens believe that the UK takes too many asylum seekers in comparison to other countries. Thus judgements and decisions may be strongly determined by inaccurate prior beliefs or by a context of available information. For example, opinions about levels of immigration or taxation may be strongly Influenced by people's (often inaccurate) beliefs about levels in other European countries. The research is developing and testing a rank-based model of everyday judgement and decision-making. Attitudes are hypothesised to be influenced by the rank-ordered position of an option in a distiibution. For example, most people overestimate the number of very wealthy people in the UK. We find that individuals' life satisfaction is influenced by where they believe themselves to rank in this assumed wage distribution, rather than by their actual wage. The project applies rank-based models to judgements about various socially and politically important quantities.

Methodology

Data collection period

01/10/2010 - 30/09/2013

Country

United Kingdom

Time dimension

Not available

Analysis unit

Individual

Universe

Not available

Sampling procedure

Not available

Kind of data

Numeric

Data collection mode

We have conducted a large number of laboratory-based experiments to test the predictions of the contextual model of judgement that formed the theoretical backbone of the project. Many of these laboratory experiments have been quite labour-intensive, involving individual subject testing. For a number of the experiments involving economic behaviour (such as the effects of “anchors” on people’s estimates of how much they are willing to pay for products) we have gone beyond what is normal within experimental psychology and made use of incentive compatible methodologies of the type developed within behavioural economics.Detailed methods information is available in the cited publications (Related resources).

Funding information

Grant number

RES-062-23-2462

Access

Publisher

UK Data Service

Publication year

2017

Terms of data access

The Data Collection is available to any user without the requirement for registration for download/access.

Related publications

Not available