Summary information

Study title

The Media Barometer 2016

Creator

Nordicom - Nordic Information Centre for Media and Communication Research, University of Gothenburg

Study number / PID

snd1051-1-1.0 (SND)

https://doi.org/10.5878/7367-q948 (DOI)

Data access

Restricted

Series

Not available

Abstract

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. Purpose: Describe the trends and changes in people's use of mass media.

Methodology

Data collection period

03/02/2016 - 15/12/2016

Country

Sweden

Time dimension

Longitudinal

Analysis unit

Individual

Universe

Individuals aged 9-79 years

Sampling procedure

Data collection was performed for 63 randomly selected days during the periods from 3/2 to 15/6 and 6/8 to 15/12 2016. The selection of interview days was stratified to achieve a balance between the different days of the week, which means that the interviews were conducted on 9 over the year distributed Mondays, Tuesdays, Wednesdays, etc. The sample consisted of a simple random sample of individuals of the Swedish population aged between 9 and 79 years. The sample was drawn from the SPAR population register and included 16 990 persons living in Sweden. Non-response consisted of set of sampling units without a telephone number, wrong numbers, outside the target group and out of town during the whole period, etc.,and in the result a net sample of 12 057 people was achieved. Of these, interviews were conducted with 6 002 people. This means that the survey has a response rate of 50 percent. The proportion of pronounced refusals was 27 percent, while the remaining nonresponse is made up of those not reached, short-term sick, etc.
Probability

Kind of data

Not available

Data collection mode

Interview

Access

Publisher

Swedish National Data Service

Publication year

2018

Terms of data access

Access to data through SND. Access to data is restricted.

Related publications

Not available