Study title

The Media Barometer has been conducted annually since 1979. Through 2018, the Media Barometer was conducted as a telephone-only survey. Since 2019, the results are based on answers collected via a combined web and telephone survey. Traditionally, the results referred to the Swedish population aged 9–79, but in 2020, the sample frame was expanded to ages 9–85. The dataset consists of response data from the Media Barometer 2021 in the form of an SPSS data file with variable and value labels. The questionnaire for the Media Barometer 2021 consisted of 54 media-related questions divided into four areas: 1) Access to different media and media technologies, 2) Use of different media and media content during the previous day (alt. last week/month), 3) Time of use for different media, and 4) Consumption of news in different media. The form ended with nine questions about the respondent's background and living situation. A number of these questions were only asked to persons who were older than 17 during the survey year. It concerned questions about employment, income and level of education. All questions in the form had fixed answer options.