Study title

The survey charted the role of physical appearance in the respondents' everyday life as well as more generally in Finnish society. The survey was conducted as part of the 'Finland as an appearance society: A population level study of values, attitudes, norms and their changes' research project. The survey continues to study the topics of the Everyday life and Well-being survey collected in 2011. First, the respondents' consumer habits were examined with questions on how often they had bought products related to physical appearance (e.g. clothes, makeup, perfume) in the past 12 months and whether they had bought any of the products from an online store. The respondents were also asked if they had, for example, ever got a piercing or a tattoo, been on a diet, or used workout supplements. The next questions surveyed the importance of physical appearance to the respondents, how the respondents would evaluate their own appearance when compared to their peers, and whether they had received positive or negative comments about their appearance at different points of their lives. Additionally, the respondents were asked whether they thought their appearance had had a positive or negative effect on different elements of their lives (e.g. finding a partner, getting a job, overall satisfaction in life). Various statements related to physical appearance, such as whether the respondents thought they took good care of their appearance, often took pictures of themselves, and had good posture, were also included in the survey. Views on the significance and role of physical appearance in Finnish society were examined next. The respondents were asked to what extent they approved or disapproved various actions, such as exercising to achieve better physical appearance or consciously taking advantage of good looks to get a job, when done by men or women. For these questions (20 and 21), the respondents were divided in half using the split ballot method so that half of the respondents...