Study title

Occupational and economic situation of medium-sized entrepreneurs in the Cologne region. Topics: Position in company and activity areas; judgement on competition situation; specialization of employees; contact with employees and customers; company recommendation procedure; production program; use of advertising; costing; accounting; possibilities of expansion; legal form of the company; company founding; level of turnover; problems of medium-sized companies; attitude to the welfare state; perceived handicap from economic policy; utilization of external advisers; family members in the company; occupation and training of father; reading technical literature; membership in clubs, associations and occupational organizations; judgement on occupational organization; work satisfaction; course of education; satisfaction with profit situation; use of a high financial profit. Semantic differentials for: loneliness, costing, competition and customers. Demography: age (classified); marital status; number of children; religious denomination; school education; vocational training; occupation; income; social origins; media usage.