Summary information
Study title
Media Behavior and Judgement on the Media
Creator
EMNID, Bielefeld
Study number / PID
ZA0909, Version 1.0.0 (GESIS)
10.4232/1.0909 (DOI)
Data access
Information not available
Series
Not available
Abstract
Use of media for information about products.
Topics: Use of media for purchase decisions; judgement on the reliability
of product information in the individual media; last acquisition and media
used for aid in this; assessment of the quality of these reports.
Demography: age; sex; marital status; religious denomination; school education;
occupation; employment; household income; size of household; composition of
household; head of household; city size; state.
Topics
Keywords
Methodology
Data collection period
06/1976 - 07/1976
Country
Germany
Time dimension
Not availableAnalysis unit
Not availableUniverse
Not availableSampling procedure
Quota sample
Kind of data
Not availableData collection mode
Oral survey with standardized questionnaire
Access
Publisher
GESIS Data Archive for the Social Sciences
Publication year
1976
Terms of data access
A - Data and documents are released for academic research and teaching.
Related publications
Not available