Summary information
Study title
Use of Mass-Media
Creator
USIA, Washington
DIVO, Frankfurt
Study number / PID
ZA0443, Version 1.0.0 (GESIS)
10.4232/1.0443 (DOI)
Data access
Information not available
Series
Not available
Abstract
Use and evaluation of mass-media.
Topics: sources used for news; listening level; general judgement on
newspapers; comparison of credibility of news in newspapers and radio;
perceived development of credibility of the media; attitude to freedom
of the press; reading habits and preferred newspaper contents; number
and type of newspapers read and those one would like to read;
assessment of party inclination of newspapers read; attitude to party
inclination of newspapers; assessment of the validity of the image of
America produced by the newspapers; naming ´politically harmful´
picture magazines; reading and judgement on books of American authors;
interest in foreign print products; knowledge of foreign languages;
membership in a club, trade union or party; party preference; city
size.
Demography: age (classified); sex; school education; occupation;
income; head of household; state.
Interviewer rating: number of contact attempts; identification of
interviewer; willingness of respondent to cooperate.
Topics
Keywords
Methodology
Data collection period
05/1955
Country
Germany
Time dimension
Not availableAnalysis unit
Not availableUniverse
Not availableSampling procedure
Multi-stage random sample
Kind of data
Not availableData collection mode
Oral survey with standardized questionnaire
Access
Publisher
GESIS Data Archive for the Social Sciences
Publication year
1970
Terms of data access
A - Data and documents are released for academic research and teaching.
Related publications
Not available