Summary information

Study title

West German Consumers 1962

Creator

DIVO, Frankfurt

Study number / PID

ZA0335, Version 1.0.0 (GESIS)

10.4232/1.0335 (DOI)

Data access

Information not available

Series

Not available

Abstract

Survey from the field of market research. Topics: Extensive determination of the possession of durable consumer goods; possession of camera; smoking habits; beverage consumption; frequency and place of consumption of semi-luxury foods, tobacco and alcohol; shopping habits; use of cleansers, cleansing agents and detergents as well as cosmetics, medication and groceries; purchase of clothes; use of synthetic fiber clothes; mail-order purchases; brand of car; possession and use of a bicycle; reading magazines; social contacts; housing situation; possession of garden and garage; possession of financial capital. Demography: age (classified); sex; marital status; number of children; school education; occupation; employment; income; household income; size of household; composition of household; head of household; state. Interviewer rating: social class of respondent; manner of housing; city size.

Keywords

Not available

Methodology

Data collection period

10/1962

Country

Germany

Time dimension

Not available

Analysis unit

Not available

Universe

Not available

Sampling procedure

Besides the multi-stage random sample of a representative population sample, an additional sample of ´BRAVO´ readers and subscribers to ´DAS SCHOENSTE´ was interviewed.

Kind of data

Not available

Data collection mode

Oral interview with standardized questionnaire

Access

Publisher

GESIS Data Archive for the Social Sciences

Publication year

1966

Terms of data access

0 - Data and documents are released for everybody.

Related publications

Not available