Summary information
Study title
West German Consumers 1962
Creator
DIVO, Frankfurt
Study number / PID
ZA0335, Version 1.0.0 (GESIS)
10.4232/1.0335 (DOI)
Data access
Information not available
Series
Not available
Abstract
Survey from the field of market research.
Topics: Extensive determination of the possession of durable consumer
goods; possession of camera; smoking habits; beverage consumption;
frequency and place of consumption of semi-luxury foods, tobacco and
alcohol; shopping habits; use of cleansers, cleansing agents and
detergents as well as cosmetics, medication and groceries; purchase of
clothes; use of synthetic fiber clothes; mail-order purchases; brand of
car; possession and use of a bicycle; reading magazines; social
contacts; housing situation; possession of garden and garage;
possession of financial capital.
Demography: age (classified); sex; marital status; number of children;
school education; occupation; employment; income; household income;
size of household; composition of household; head of household; state.
Interviewer rating: social class of respondent; manner of housing;
city size.
Topics
Keywords
Methodology
Data collection period
10/1962
Country
Germany
Time dimension
Not availableAnalysis unit
Not availableUniverse
Not availableSampling procedure
Besides the multi-stage random sample of a representative population
sample, an additional sample of ´BRAVO´ readers and subscribers to
´DAS SCHOENSTE´ was interviewed.
Kind of data
Not availableData collection mode
Oral interview with standardized questionnaire
Access
Publisher
GESIS Data Archive for the Social Sciences
Publication year
1966
Terms of data access
0 - Data and documents are released for everybody.
Related publications
Not available