Summary information

Study title

Testing Different Types of School Recruitment Emails: A Nimble Reach and Engagement Randomized Controlled Trial, 2021

Creator

Lord, P, National Foundation for Educational Research

Study number / PID

855649 (UKDA)

10.5255/UKDA-SN-855649 (DOI)

Data access

Open

Series

Not available

Abstract

The Education Endowment Foundation (EEF) has been leading the management of the Tuition Partners (TP) pillar of the National Tutoring Programme (NTP) in 2020/2021, funded as part of the government coronavirus catch-up package. The TP programme allows schools to access subsidised tuition from a list of 33 tuition partners, quality approved by the EEF, to support pupils who have missed out the most as a result of school closures due to the COVID-19 pandemic. The focus is on supporting disadvantaged pupils, in particular those eligible for Pupil Premium, but with flexibility for schools to select those pupils who they feel were most in need of the support. The EEF commissioned the National Foundation for Educational Research (NFER) to run a reach and engagement nimble randomised controlled trial (RCT) with EM Tuition, an approved NTP Tuition Partner. The RCT explored the impact of two distinctive types of recruitment emails on school sign-up to the TP programme provided by EM Tuition: one email included a testimonial from a headteacher on the benefits of tutoring, the other included a summary of the research evidence of the benefits of tutoring. EM Tuition sent recruitment emails during February and March 2021 to 1,949 primary, secondary, and special schools in areas of England where they offer tutoring provision, including Hertfordshire, Essex, North London, the East of England, and Suffolk. Schools were randomly allocated to receive one of the two types of email messages. A team from NFER analysed the impact of the different recruitment emails on the proportion of schools signing a Memorandum of Understanding (MoU) or providing an Expression of Interest (EoI) for their pupils to receive tutoring from EM Tuition as part of the TP programme.The Education Endowment Foundation (EEF) has been leading the management of the Tuition Partners (TP) pillar of the National Tutoring Programme (NTP) in 2020/2021, funded as part of the government coronavirus catch-up package....
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Topics

Methodology

Data collection period

01/02/2021 - 31/03/2021

Country

United Kingdom

Time dimension

Not available

Analysis unit

Organization

Universe

Not available

Sampling procedure

Not available

Kind of data

Numeric
Text

Data collection mode

EM Tuition sent recruitment emails during February and March 2021 to1,949 primary, secondary, and special schools in areas of England where they offer tutoring provision, including Hertfordshire, Essex, North London, the East of England, and Suffolk. Schools were randomly allocated to receive one of the two types of email messages. The outcomes recorded were schools signing a Memorandum of Understanding (MoU) or providing an Expression of Interest (EoI) for their pupils to receive tutoring from EM Tuition.

Funding information

Grant number

Unknown

Access

Publisher

UK Data Service

Publication year

2022

Terms of data access

The Data Collection is available to any user without the requirement for registration for download/access.

Related publications

Not available