Summary information

Study title

Percentages 4 (Beverage Consumption 1987)

Creator

SPIEGEL-Verlag Rudolf Augstein, Hamburg

Study number / PID

ZA1876, Version 1.0.0 (GESIS)

10.4232/1.1876 (DOI)

Data access

Information not available

Series

Not available

Abstract

Attitudes, brand awareness, purchase and consumer habits with alcoholic and non-alcoholic beverages. Topics: attitude to selected areas of life and characterization of personal life style (scale); health-conscious nutrition; frequency of going to restaurants privatly and on business; attitude to top-class restaurants; spending habits when eating out; frequency of drinking espresso and possession of an espresso maker in household; preference and frequency of consumption and brand knowledge of alcoholic and non-alcoholic beverages such as mineral water, cola drinks, fruit juice, multi-vitamin juice, tangy-bitter refreshments and athletic beverages; preference for diet variety of these beverages. In form of a written supplement survey the following questions were posed: attitude to consumption of alcoholic beverages (scale); preference, product knowledge, purchase behavior, brand knowledge and consumption frequency for whisky, brandy, cognac, Armagnac, fruit brandy, Calvados, rum, gin, wodka, clear schnapps, herbal liqueur, bitters, liqueur, Aperitif, vermouth, sherry, port wine, specialities, long drinks, cocktails, champagne, sparkling wine, wine and beer; travel frequency; trips abroad; use of various means of transport; duty-free shop; frequency of reading newspapers and magazines; watching television. Index: type of nutrition.

Keywords

Not available

Methodology

Data collection period

09/1986 - 05/1987

Country

Germany

Time dimension

Not available

Analysis unit

Not available

Universe

Not available

Sampling procedure

Multi-stage stratified random sample (ADM mastersample, household sample)

Kind of data

Not available

Data collection mode

Oral and written survey with standardized questionnaire

Access

Publisher

GESIS Data Archive for the Social Sciences

Publication year

1990

Terms of data access

A - Data and documents are released for academic research and teaching.

Related publications

Not available