Summary information

Study title

Morecambe Study, 1971: Pilot Survey of Staying Visitors

Creator

Riley, S. C., University of Lancaster, Tourism Research Unit

Study number / PID

177 (UKDA)

10.5255/UKDA-SN-177-1 (DOI)

Data access

Restricted

Series

Not available

Abstract

Abstract copyright UK Data Service and data collection copyright owner.


The purpose of this study was to learn about the problems and pitfalls of tourist interviewing, and to gain familiarity with the methodology.

Main Topics:

Number of nights stay, day of arrival, expenditure, type of accommodation/board/transport. People respondent was spending holiday with, number of dependents respondent was paying for. Visits to other areas before or after Morecambe stay, holiday activities, places visited during stay - suggestions for improvement.
Background Variables
Age, sex, occupation of head of household.

Methodology

Data collection period

01/08/1971

Country

England

Time dimension

Cross-sectional (one-time) study

Analysis unit

Tourists
Individuals
Groups
Subnational

Universe

Visitors staying in Morecambe

Sampling procedure

Systematic. Interviews were carried out at 4 fixed points along the promenade (over seven days)
No information recorded

Kind of data

Not available

Data collection mode

Face-to-face interview

Access

Publisher

UK Data Service

Publication year

1976

Terms of data access

The Data Collection is available to UK Data Service registered users subject to the End User Licence Agreement.

Commercial use of the data requires approval from the data owner or their nominee. The UK Data Service will contact you.

Related publications

Not available