Summary information

Study title

Morecambe Study, 1973: Survey of Summer Visitors

Creator

Riley, S. C., University of Lancaster, Tourism Research Unit

Study number / PID

184 (UKDA)

10.5255/UKDA-SN-184-1 (DOI)

Data access

Restricted

Series

Not available

Abstract

Abstract copyright UK Data Service and data collection copyright owner.


The purpose of this study was to describe the staying visitor population, to estimate its size over the season, to elicit reactions to the resort and investigate details of trip-making and expenditure while on holiday. The timing of the decision to visit Morecambe was also covered.
Main Topics:

Holiday plans for 1973 (location), source of information, influences, method of booking (where applicable), type of accommodation, reasons for choice, particular likes/dislikes about Morecambe in 1972.
Background Variables
Age, sex, marital status.

Methodology

Data collection period

23/04/1973 - 16/09/1973

Country

England

Time dimension

Cross-sectional (one-time) study

Analysis unit

Tourists
Individuals
Groups
Subnational

Universe

Staying holidaymakers in Morecambe

Sampling procedure

Systematic: fixed interview points and times
No information recorded

Kind of data

Not available

Data collection mode

Face-to-face interview

Access

Publisher

UK Data Service

Publication year

1976

Terms of data access

The Data Collection is available to UK Data Service registered users subject to the End User Licence Agreement.

Commercial use of the data requires approval from the data owner or their nominee. The UK Data Service will contact you.