Summary information
Study title
Media Barometer 2012
Creator
Nordicom - Nordic Information Centre for Media and Communication Research, University of Gothenburg
Study number / PID
snd0946-1-1.0 (SND)
https://doi.org/10.5878/002106 (DOI)
Data access
Restricted
Series
Not available
Abstract
The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day.
Purpose:
Describe the trends and changes in people's use of mass media.
Topics
Keywords
Methodology
Data collection period
26/01/2012 - 15/06/2012
Country
Sweden
Time dimension
Longitudinal: Trend/Repeated cross-section
Analysis unit
Individual
Universe
Individuals aged 9-79 years
Sampling procedure
Data collection was performed for 42 randomly selected days during the periods from 26/1 to 15/6 and 16/8 to 11/12 2012. The selection of interview days was stratified to achieve a balance between the different days of the week, which means that the interviews were conducted on 6 over the year distributed Mondays, Tuesdays, Wednesdays, etc.
The sample consisted of a simple random sample of individuals of the Swedish population aged between 9 and 79 years. The sample was drawn from the SPAR population register and included 8 741 persons living in Sweden. Non-response consisted of set of sampling units without a telephone number, wrong number, outside the target group and out of town during the whole period, etc.,and in the result a net sample of 7 375 people was achieved. Of these, interviews were conducted with 4 745 people. This means that the survey has a response rate of 65 percent. The proportion of pronounced refusals was 20 percent, while the remaining nonresponse is made up of those not reached, short-term sick, etc.
Probability: Stratified
Probability: Simple random
Kind of data
Not availableData collection mode
Telephone interview
Telephone interview
Access
Publisher
Swedish National Data Service
Publication year
2014
Terms of data access
Access to data through SND. Access to data is restricted.
Related publications
Not available