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Consumer Demand for Blockchain-Enabled Peer-to-Peer Electricity Trading in the United Kingdom: An Online Survey Experiment, 2018
Creator
Fell, M, UCL
Schneiders, A, UCL
Shipworth, D, UCL
Study number / PID
856403 (UKDA)
10.5255/UKDA-SN-856403 (DOI)
Data access
Restricted
Series
Not available
Abstract
Peer-to-peer (P2P) energy trading could help address grid management challenges in a decentralizing electricity system, as well as provide other social and environmental benefits. Many existing and proposed trading schemes are enabled by blockchain, a distributed ledger technology (DLT) relying on cryptographic proof of ownership rather than human intermediaries to establish energy transactions. This study used an online survey experiment (n = 2064) to investigate how consumer demand for blockchain-enabled peer-to-peer energy trading schemes in the United Kingdom varies depending on how the consumer proposition is designed and communicated. The analysis provides some evidence of a preference for schemes offering to meet a higher proportion of participants’ energy needs and for those operating at the city/region (as compared to national or neighbourhood) level. People were more likely to say they would participate when the scheme was framed as being run by their local council, followed by an energy supplier, community energy organization, and social media company. Anonymity was the most valued DLT characteristic and mentioning blockchain’s association with Bitcoin led to a substantial decrease in intended uptake. We highlight a range of important questions and implications suggested by these findings for the introduction and operation of P2P trading schemes.This proposal responds to a call from the Research Councils for a national Centre on energy demand research, building on the work of the existing six End Use Energy Demand Centres, for which funding ends in April 2018.
Energy demand reduction is a UK success story, with a 15% fall in final energy consumption since 2004. Major further reductions are possible and will be needed, as part of a transformation of the energy system to low carbon, to deliver the goals of the Paris Agreement and the UK carbon budgets. Moreover, a low carbon energy system will be increasingly reliant upon inflexible and variable...
Terminology used is generally based on DDI controlled vocabularies: Time Method, Analysis Unit, Sampling Procedure and Mode of Collection, available at CESSDA Vocabulary Service.
Methodology
Data collection period
18/11/2018 - 30/11/2018
Country
United Kingdom
Time dimension
Not available
Analysis unit
Individual
Universe
Not available
Sampling procedure
Not available
Kind of data
Numeric
Data collection mode
The survey was conducted in the form of a series of sequential between-subjects experiments delivered as part of an online survey. It was administered by the market research firm Populus at the end of November 2018, as part of their omnibus, and the participants recruited from their consumer panel (i.e., people who have opted to participate in research for them). Quota sampling was used (with quotas for age, gender and region) in order to achieve a nationally representative sample for the United Kingdom. Our questions were included at the beginning of the omnibus (i.e., before questions from other organizations), while a range of demographic variables were also recorded later on in the survey.
Funding information
Grant number
EP/R035288/1
Access
Publisher
UK Data Service
Publication year
2023
Terms of data access
The Data Collection is available for download to users registered with the UK Data Service.