Summary information

Study title

Consumer Demand for Blockchain-Enabled Peer-to-Peer Electricity Trading in the United Kingdom: An Online Survey Experiment, 2018

Creator

Fell, M, UCL
Schneiders, A, UCL
Shipworth, D, UCL

Study number / PID

856403 (UKDA)

10.5255/UKDA-SN-856403 (DOI)

Data access

Restricted

Series

Not available

Abstract

Peer-to-peer (P2P) energy trading could help address grid management challenges in a decentralizing electricity system, as well as provide other social and environmental benefits. Many existing and proposed trading schemes are enabled by blockchain, a distributed ledger technology (DLT) relying on cryptographic proof of ownership rather than human intermediaries to establish energy transactions. This study used an online survey experiment (n = 2064) to investigate how consumer demand for blockchain-enabled peer-to-peer energy trading schemes in the United Kingdom varies depending on how the consumer proposition is designed and communicated. The analysis provides some evidence of a preference for schemes offering to meet a higher proportion of participants’ energy needs and for those operating at the city/region (as compared to national or neighbourhood) level. People were more likely to say they would participate when the scheme was framed as being run by their local council, followed by an energy supplier, community energy organization, and social media company. Anonymity was the most valued DLT characteristic and mentioning blockchain’s association with Bitcoin led to a substantial decrease in intended uptake. We highlight a range of important questions and implications suggested by these findings for the introduction and operation of P2P trading schemes.This proposal responds to a call from the Research Councils for a national Centre on energy demand research, building on the work of the existing six End Use Energy Demand Centres, for which funding ends in April 2018. Energy demand reduction is a UK success story, with a 15% fall in final energy consumption since 2004. Major further reductions are possible and will be needed, as part of a transformation of the energy system to low carbon, to deliver the goals of the Paris Agreement and the UK carbon budgets. Moreover, a low carbon energy system will be increasingly reliant upon inflexible and variable...
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Methodology

Data collection period

18/11/2018 - 30/11/2018

Country

United Kingdom

Time dimension

Not available

Analysis unit

Individual

Universe

Not available

Sampling procedure

Not available

Kind of data

Numeric

Data collection mode

The survey was conducted in the form of a series of sequential between-subjects experiments delivered as part of an online survey. It was administered by the market research firm Populus at the end of November 2018, as part of their omnibus, and the participants recruited from their consumer panel (i.e., people who have opted to participate in research for them). Quota sampling was used (with quotas for age, gender and region) in order to achieve a nationally representative sample for the United Kingdom. Our questions were included at the beginning of the omnibus (i.e., before questions from other organizations), while a range of demographic variables were also recorded later on in the survey.

Funding information

Grant number

EP/R035288/1

Access

Publisher

UK Data Service

Publication year

2023

Terms of data access

The Data Collection is available for download to users registered with the UK Data Service.

Related publications

Not available