Study title

BIOSMART WP 4 studies the prospects for the population's acceptance of a bio economic transition. The analyses reveal in general positive reactions to the bio economy, and how this is particularly connected to two aspects: global utility value and naturalness. A present premise that is important for a positive reception of a bio economic transition in Norway is the fundamental trust of the public authorities that is constantly reflected in the interviews. At the same time; the data show that the sociopolitical acceptance is stronger than the local community acceptance and the market acceptance, and that people are making strict demands for a regulated, controlled, and considerate bio economic development. A lot are admitting that they wish for the smallest possible changes or intervention in their “own backyards” (in their own local communities), and further it was emphasized that new solutions and productions cannot happen at the expense of the Norwegian food production. For further information about ""BIOSMART: Managing the transition to a "smart" bioeconomy, 2016", please contact the principal investigator.