Summary information
Study title
Daily Mirror Household Readership Income and Consumption Study, 1971
Creator
Allt, B., Mirror Group Newspapers, Marketing Research and Surveys Department
Study number / PID
989 (UKDA)
10.5255/UKDA-SN-989-1 (DOI)
Data access
Restricted
Series
Not available
Abstract
Abstract copyright UK Data Service and data collection copyright owner.
To assess the role of readers of popular national papers as consumers and spenders, and to provide data relating to the aggregate and net behaviour of households in terms of income, consumption and readership.
Main Topics:
Attitudinal/Behavioural Questions
Newspaper readership for individuals and for households, employing the same questions as the National Readership Surveys, expenditure pattern by categories (food, houshold expenses, holidays, consumer durables, cars, gardens and garden equipment, rents, rates and mortgages, etc.); savings.
Background Variables
Occupation of head of household, income groups of all members of household, housing tenure and type, sex, marital status.
Topics
Keywords
Methodology
Data collection period
28/06/1971 - 28/10/1971
Country
Great Britain
Time dimension
Follow-up to cross-sectional study
Analysis unit
Individuals
Families/households
National
Adults
Consumers
Households
Universe
All private households in Great Britain and all adults aged 15 and over in Great Britain
Sampling procedure
Multi-stage stratified random sample
three-stage representative sample
Kind of data
Not availableData collection mode
Face-to-face interview
Access
Publisher
UK Data Service
Publication year
1980
Terms of data access
The Data Collection is available to UK Data Service registered users subject to the End User Licence Agreement.
Commercial use of the data requires approval from the data owner or their nominee. The UK Data Service will contact you.
Related publications
- (1971) The Daily Mirror Readership, Income and Consumption Study: summary report [Research report], London: IPC Surveys Division.