Summary information
Study title
Mirror Group Newspapers Household Readership and Consumption Survey, 1974
Creator
IPC Magazines, Surveys Division
Study number / PID
1504 (UKDA)
10.5255/UKDA-SN-1504-1 (DOI)
Data access
Restricted
Series
Not available
Abstract
Main Topics:
Variables
Two questionnaires were administered: one relating to the household, and one each to all adults over 15 years living in the household.
Household questionnaire:
Household composition; shopping frequency and weekly expenditure; housing tenure and type; heating; expenditure on houshold items; gardening equipment; motor vehicle use and ownership; holidays.
Individual questionnaire:
Occupation; age; sex; income; holidays; motor vehicle ownership and use; purchasing of petrol; tyres; expenditure on servicing; readership of motoring magazines; ownership of radios; record players; cameras; clothing expenditure and where purchased; purchasing of convenience foods; expenditure on alcohol and tobacco; readership of newspapers and periodicals; savings and bank accounts.
Variables
Two questionnaires were administered: one relating to the household, and one each to all adults over 15 years living in the household.
Household questionnaire:
Household composition; shopping frequency and weekly expenditure; housing tenure and type; heating; expenditure on houshold items; gardening equipment; motor vehicle use and ownership; holidays.
Individual questionnaire:
Occupation; age; sex; income; holidays; motor vehicle ownership and use; purchasing of petrol; tyres; expenditure on servicing; readership of motoring magazines; ownership of radios; record players; cameras; clothing expenditure and where purchased; purchasing of convenience foods; expenditure on alcohol and tobacco; readership of newspapers and periodicals; savings and bank accounts.
Topics
Keywords
Methodology
Data collection period
10/05/1974 - 21/09/1974
Country
Great Britain
Time dimension
Cross-sectional (one-time) study
Analysis unit
Individuals
Families/households
National
Households
Consumers
Adults
Universe
Private housholds and adults living in them in Great Britain
Sampling procedure
Multi-stage stratified random sample
a three-stage sample was used. The first stage consisted of 91 constituencies in England and Wales and 30 constituencies in Scotland. The larger sampling fraction in Scotland was in order to be able to analyse Scotland in more detail than would have been possible if the same fraction had been used as for England and Wales. The primary sampling units were 242 polling districts selected from the 121 constituencies. The final stage involved the selection of addresses containing electors taken from the chosen polling districts
Kind of data
Not availableData collection mode
Face-to-face interview
Access
Publisher
UK Data Service
Publication year
1982
Terms of data access
The Data Collection is available to UK Data Service registered users subject to the End User Licence Agreement.
Commercial use of the data requires approval from the data owner or their nominee. The UK Data Service will contact you.
Related publications
Not available