Study title

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1980 the respondents were asked if they had been doing any of the following the day before: watching video, listening to record player or tape recorder. If so, they were asked for how long period. They were also asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine or any other magazine, or book. If so, they were asked how many and for how long period. A new question in the 1980 survey concerned radio listening habits. Background variables includes information on age, gender, education, occupation, and household composition. Purpose: Describe the trends and changes in people's use of mass media.