Summary information
Study title
Mass Media and Social Attitudes, 1971
Creator
Husband, C., University of Leicester, Centre for Mass Communications Research
Hartmann, P., University of Leicester, Centre for Mass Communications Research
Study number / PID
46 (UKDA)
10.5255/UKDA-SN-46-1 (DOI)
Data access
Restricted
Series
Not available
Abstract
Abstract copyright UK Data Service and data collection copyright owner.
The purpose of this study was to investigate the role of the British mass media in influencing the attitudes and beliefs of white British people regarding coloured people.
Main Topics:
Attitudinal/Behavioural Questions
Perception and opinion of coloured people, attitudes to immigrants, contact with coloured people, assessment of media treatment of coloured people.
Respondent's exposure to television, radio, newspapers and magazines.
Leisure activities.
Background Variables
Age, sex, marital status, number of children.
Residence: tenure; household status; number of people in household; employment status of respondent and/or head of household.
Occupation: type; grade; nature of firm; income.
Education: type of school; age finished full-time education; further education; highest qualification obtained. Car ownership.
(Most background questions asked of adults only; child asked to supply parent's occupation.)
Topics
Keywords
Methodology
Data collection period
01/01/1971
Country
England, Scotland
Time dimension
Cross-sectional (one-time) study
Analysis unit
Individuals
Subnational
Adolescents
Adults
Young people
Universe
Adolescents and adults in a) an area of high immigrant population; b) an area of low immigrant population
Sampling procedure
One-stage stratified or systematic random sample
stratified according to proportion of coloured people living in an area as a whole, and number of immigrant children in secondary schools
a) High areas - Warley (9.5), West Bromwich (5.2), and Dewsbury (5.4).
b) Low areas - Glasgow (less than 2), Teeside (less than 2), Sheffield (2.1), Southampton (2.1)
(Figures in brackets are 1969 percentage of immigrant children in secondary schools.) Secondary schools were chosen in pairs from each borough, i.e. - secondary modern in high area (10.4 - 41.6%) paired with secondary modern school in low area (0 - 3.8%).
A total of 16 schools were chosen and 26 children from each school were randomly selected from class lists (13 in eleven to twelve age group and 13 from the fourteen to fifteen age range)
a) High areas - Warley (9.5), West Bromwich (5.2), and Dewsbury (5.4).
b) Low areas - Glasgow (less than 2), Teeside (less than 2), Sheffield (2.1), Southampton (2.1)
(Figures in brackets are 1969 percentage of immigrant children in secondary schools.) Secondary schools were chosen in pairs from each borough, i.e. - secondary modern in high area (10.4 - 41.6%) paired with secondary modern school in low area (0 - 3.8%).
A total of 16 schools were chosen and 26 children from each school were randomly selected from class lists (13 in eleven to twelve age group and 13 from the fourteen to fifteen age range)
Kind of data
Not availableData collection mode
Face-to-face interview
adults and children; Self completion (children)
Access
Publisher
UK Data Service
Publication year
1974
Terms of data access
The Data Collection is available to UK Data Service registered users subject to the End User Licence Agreement.
Commercial use of the data requires approval from the data owner or their nominee. The UK Data Service will contact you.
Related publications
- Hartmann, P. and Husband, C. (1974) Racism and the Mass Media, London: Davis-Poynter.