Summary information

Study title

Media Barometer 2010

Creator

Nordicom - Nordic Information Centre for Media and Communication Research, University of Gothenburg

Study number / PID

snd0909-1-1.0 (SND)

https://doi.org/10.5878/002887 (DOI)

Data access

Restricted

Series

Not available

Abstract

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. Purpose: Describe the trends and changes in people's use of mass media.

Methodology

Data collection period

21/02/2010 - 21/06/2010

Country

Sweden

Time dimension

Longitudinal: Trend/Repeated cross-section

Analysis unit

Individual

Universe

Individuals aged 9-79 years

Sampling procedure

Data collection was performed for 42 randomly selected days during the periods from 21/2 to 21/6 and 13/8 to 14/12 2010. The selection of interview days was stratified to achieve a balance between the different days of the week, which means that the interviews were conducted on 6 over the year distributed Mondays, Tuesdays, Wednesdays, etc. The sample consisted of a simple random sample of individuals of the Swedish population aged between 9 and 79 years. The sample was drawn from the population register and included 8145 persons living in Sweden. Non-response consisted of set of sampling units without a telephone number, wrong number, outside the target group and out of town during the whole period, etc.,and in the result a net sample of 6963 people was achieved. Of these, interviews were conducted with 4611 people. This means that the survey has a response rate of 66 percent. The proportion of pronounced refusals was 20 percent, while the remaining nonresponse is made up of those not reached, short-term sick, etc.
Probability: Stratified
Probability: Simple random

Kind of data

Not available

Data collection mode

Telephone interview
Telephone interview

Access

Publisher

Swedish National Data Service

Publication year

2012

Terms of data access

Access to data through SND. Access to data is restricted.

Related publications

Not available