Study title

Information on reading habits, mass media exposure, leisure activities and consumer behaviour of the Dutch youth. Parent: who reads what magazine / presence of home computer and technical toys / children watching commercials on magazines present in household, subscriptions, who pays for subscription, individual: readership of youth magazines, comics, newspapers, recreational reading / visits to cinema, watching television, interest in pay tv / listening radio, leisure activities, sports / possession of toys, hobby materials, durables etc. / consumption of sweets, snacks, drinks etc. / favourite dress shops / favourite music / favourite attractions, amusement parks etc. / purchasing power, saving behaviour, bank, making use of cheques / making use of home computer / presence of stereo-set, possession of electrical appliances for personal hygiene, use of cosmetics / propensity to consume and save / concern with environment and economy / interest in fashion / conservatism, work ethic, sociability. Background variables: basic characteristics/ residence/ household characteristics/ occupation/employment/ income/capital assets/ education/ social class/ politics/ consumption of durables/ readership, mass media, and 'cultural' exposure