Study title

Assessing mass-media readership related to consumption patterns. Presence of consumer goods: general / consumer electronics / leisure goods / consumption of video cassettes / detailed data on house: heating / insulation / rebuilding / redecorating / furniture / food consumption / pets / pet food / animals / readership of monthly magazines, bi-weekly magazines, weekly magazines / daily newspapers / regional papers / tv watching frequency and behaviour / STER advertisements / consumption of drinks, alcoholic, non-alcoholic / smoking behaviour / consumption of sweets and snacks / leisure activities / photography and film / car / car fuel / holidays / shopping / collecting stamps / use of financial services / insurance / credit card use / use of cosmetics / diet / lotteries / use of coffee and beer / organizational memberships / food / travelling / courses. Background variables: basic characteristics/ residence/ housing situation/ household characteristics/ occupation/employment/ education/ social class/ politics/ religion/ consumption of durables/ readership, mass media, and 'cultural' exposure/ organizational membership