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Summary information

Study title

Public Attitudes to Data and Artificial Intelligence Tracker Survey: Wave 1, December 2021

Creator

Centre for Data Ethics and Innovation (CDEI)

Study number / PID

8946 (UKDA)

10.5255/UKDA-SN-8946-1 (DOI)

Data access

Restricted

Series

Not available

Abstract

Abstract copyright UK Data Service and data collection copyright owner.


The Public Attitudes to Data and Artificial Intelligence Tracker Survey: Wave 1, December 2021 (PADAI) offers data on public awareness, opinions and perceptions of the use of data and Artificial Intelligence (AI) in addition to the factors shaping these attitudes. Key topics include the use of digital services, opportunities and fears around data use, levels of comfort with specific data and AI use-cases, perceptions of data practices and media representations of data use. It aims to build understanding in this space so that government can develop trustworthy approaches to data and AI governance that address the public's concerns and reflect their values. The survey was undertaken with a large nationally representative sample of 4,250 individuals, alongside a booster sample of 200 digitally disengaged individuals who were contacted via telephone. This allows a wide range of views to be captured and to explore how attitudes differ across the population.
Main Topics:

The main topics include:

  • digital behaviours
  • attitudes towards use-cases of data and AI
  • perceptions of data practices
  • trust in organisations to use data
  • perceptions of data regulation
  • attitudes towards COVID-19 and data use

Topics

Social behaviour and attitudesInformation technology

Keywords

ONLINE BANKINGNEWSTRUST IN GOVERNMENTRETIREMENTETHNIC GROUPSMASS MEDIA EXPOSURETRUSTRIGHT TO PRIVACYATTITUDESINTERNET USESOCIAL MEDIAONLINE SERVICES
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Methodology

Data collection period

29/11/2021 - 14/01/2022

Country

United Kingdom

Time dimension

Cross-sectional (one-time) study

Analysis unit

Individuals
National

Universe

The survey was undertaken with a large nationally representative sample of approximately 4,000 individuals, alongside a booster sample of 200 digitally disengaged individuals who were contacted via telephone. This allows a wide range of views to be captured and to explore how attitudes differ across the population.

Sampling procedure

Quota sample

Kind of data

Numeric

Data collection mode

Telephone interview: Computer-assisted (CATI)
Self-administered questionnaire: E-mail

Access

Publisher

UK Data Service

Publication year

2022

Terms of data access

The Data Collection is available to UK Data Service registered users subject to the End User Licence Agreement.

Commercial use of the data requires approval from the data owner or their nominee. The UK Data Service will contact you.

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