Study title

Furnishing of household with equipment of entertainment electronics. Mail order purchases. Topics: detailed recording of possession, number, location, brand designation, main user and acquisition time of television sets, video recorders or cameras, stereo systems, home radios, portable radios, cassette tape recorders and radio cassette equipment for the car. The following additional questions were posed in case of acquisition of the above-mentioned equipment as well as of a Walkman in the last 6 months before the survey: brand and type designation of the equipment; predominant location; exact purchase price; type of business; purchase month; purchase or gift; purchased used; main user; acquisition year; usability and use of the previous equipment; possession of video camera; possession of film camera; use of video recorder; purchase decision and product information used; frequency of recording television broadcasts; use of pre-programability of video recorder; frequency of trips to video renters; number, characteristics and main borrower of videocassettes; preferred video films; frequency of use of video camera within and outside of the house; possession of record player and reel-to-reel tape recorder. Mail-order purchases: degree of familiarity of mail-order firms or mail-order businesses; judgement on performance of known mail-order firms; possession of catalog; mail-order firms used up to now; customer of mail-order firm; judgement on offerings of selected mail-order firms; judgement on quality and value of individual mail-order firms regarding special product groups; memory of advertising statements of individual mail-order firms. Miscellaneous: possession of video games; manufacturer and purchase price as well as number of video game cassettes; main user of the video games; interest in possession of a record player and video game device; changes in expenditure structure of selected consumer areas in comparison to previous year; number and destinations of...