Summary information
Study title
The Name-Brand Article in the Judgement of the Consumer (August 1958)
Creator
Institut für Demoskopie, Allensbach
Study number / PID
ZA0101, Version 1.0.0 (GESIS)
10.4232/1.0101 (DOI)
Data access
Information not available
Series
Not available
Abstract
The position of the term ´name-brand article´ in the consciousness of
the public.
Topics: judgement on name-brand articles in comparison with other
products; degree of familiarity of brand names; characteristics of
name-brand articles; brand awareness; shopping habits; shopping by the
children; comparison of manufacturer brand and trade name.
Demography: state; city size; refugee status; religious denomination;
sex; age (classified); school education; vocational training;
employment; company size; occupation; income (classified); size of
household; composition of household; memberships; marital status.
Interviewer rating: social class of respondent; intelligence and
impression of respondent; weekday.
Topics
Keywords
Methodology
Data collection period
08/1958 - 09/1958
Country
Germany
Time dimension
Not availableAnalysis unit
Not availableUniverse
Not availableSampling procedure
Quota sample
Kind of data
Not availableData collection mode
Oral survey with standardized questionnaire
Access
Publisher
GESIS Data Archive for the Social Sciences
Publication year
1964
Terms of data access
B - Data and documents are released for academic research and teaching, if the results won't be published. If any publications or any further work on the results is planned, permission must be obtained by the Data Archive.
Related publications
Not available