Study title

Decision-making process for choice of profession and professional image of future advertising professionals. Topics: course of professional career; decision-making process in choice of profession; change of professional situation through attendance at school of advertising; profession desired; financing of education; judgement on the education provided by the school of advertising and the usefulness of the individual subjects for the profession; professional image; expectations of the profession; evaluation of relative social prestige of the advertising expert; membership in the professional organization for advertising consultants and advertising directors as well as attitude to this organization; attitude to protection of the job title; general value orientation; judgement of respondent on the questionnaire; social origins. Demography: sex; marital status; number of children; age und number of siblings; religious denomination; school education; vocational training; professional career; income; regional origins.