Study title

Life orientation and consumer habits of men. Topics: 1. Life orientation and life style: The topics of the first part of the survey were all obtained by means of scales which in part were structured very extensively. Importance of areas of life; satisfaction with selected areas of life; importance of selected behaviors for a successful and happy marriage; importance of selected marriage motives for men; attitude to money and health; attitude to selected behaviors in leisure time; most important personal leisure activities; frequency of conducting these leisure activities; indicators for a successful person; vacation motives and preferred behaviors on vacation; psychological self-characterization as a man; political attitudes; satisfaction with studies or work; most important demands of occupation; attitudes to sex; attitude to marriage and the relation of partners through life; attitude to body care and use of cosmetic products. 2. Purchase of articles of clothing: purchase month and purchase price of the articles of clothing purchased in the last 12 months; purchase at regular price or in end-of-season sale; description of articles of clothing purchased or received as gift; the material out of which the article of clothing was made; type and name of business; occasion on which the article of clothing is worn; satisfaction with current clothing offering; most important criteria for the selection of things to wear (scale); frequency of use of selected articles of clothing; description of personal clothing style by means of a scale; brand reputation of men´s clothing stores and manufacturers of menswear; demands on optimum clothing (scale). 3. Miscellaneous consumer habits: number, type and engine displacement of cars in household; use of brand service stations as well as full-service or self-service service stations; preferred brand of fuel; personally conducting maintenance of the motor vehicle and place of purchase of motor oil; type of shaver preferred;...