Summary information

Study title

Alcoholic Drinks: Imagery and Consumption, 1982

Creator

Jackson, K. S., Hatfield Polytechnic, School of Business and Social Studies

Study number / PID

1889 (UKDA)

10.5255/UKDA-SN-1889-1 (DOI)

Data access

Restricted

Series

Not available

Abstract

Abstract copyright UK Data Service and data collection copyright owner.

The purpose of this study was to provide a practical exercise for students of market research. Alcoholic drinks were chosen as the subject area, because most people are involved as consumers and because it is a market with high consumer interest and sharply differentiated, image-intensive products.

Main Topics:

Variables
Cigarette consumption; drinking in pubs and bars; drinks consumed; whether drinks are 'masculine' or 'feminine'; expenditure in pubs and bars; images.

Consumption and consumer behaviourHigher and further educationHealth behaviourYouthLeisure, tourism and sport

AGEALCOHOL USEALCOHOLIC DRINKSATTITUDESBEVERAGESCONSUMERSCONSUMPTIONEXPENDITUREGENDERIMAGESMOKINGSTUDENTS

Data collection period

01/02/1982 - 01/03/1982

Country

England

Time dimension

Cross-sectional (one-time) study

Analysis unit

Individuals

Subnational

Consumers

Students

Universe

Students at the Hatfield Polytechnic

Sampling procedure

Quota sample

58% male, 42% female

Kind of data

Not available

Data collection mode

Face-to-face interview

Publisher

UK Data Service

Publication year

1983

Terms of data access

The Data Collection is available to UK Data Service registered users subject to the End User Licence Agreement.

Commercial use of the data requires approval from the data owner or their nominee. The UK Data Service will contact you.

Jackson, K. (1982) 'Alcoholic drinks: : imagery and consumption'