Study title

The study on language and identity among intensive users of social media was conducted by Kantar Public on behalf of the Press and Information Office of the Federal Government. During the survey period 21.07.2022 to 03.08.2022, intensive users of social media aged 16 and over in Germany were asked in online interviews (CAWI) about the following topics: attitudes to non-discriminatory language, evaluation of language and discussion culture in social media, opinions on the use of gender-equitable and non-discriminatory language in general and specifically in social media, and experiences with hate speech on the internet. Respondents were selected through quota sampling from an online access panel (gross initial sample followed by screening for social media use).1. Quoting and screening questions: frequency of use of social networks or social media offerings; social networks or messenger services used at least once a day (Facebook, Instagram, Twitter, YouTube, LinkedIn, Xing, Tumblr, Reddit, Snapchat, TikTok, Twitch, WhatsApp, Telegram); most frequently used social networks or messenger services (ranking). 2. Interest in politics; frequency of seeking information on politics (political informativeness). 3. Language, belonging and language change: self-definition of identity (German language, German nationality, German culture, belonging to my religious community, living in a free and democratic society, job that is fun, friends and/or family I can rely on); definition of German culture (e.g. equal rights for men and women, high value placed on family, freedom, multiculturalism, attachment to home, etc.). ); strength of language change in the last 10 to 20 years; language change all in all to the positive or to the negative; evaluation of language change on the basis of pairs of opposites (more understandable - more incomprehensible, simpler - more complicated, more cultivated - more vulgar, more sophisticated - less sophisticated, more politically correct - more...