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Globalising Actors in Multinational Companies, 2016-2019
Creator
Edwards, T, Loughborough University
Tregaskis, O, University of East Anglia
Almond, P, University of Leicester
Daniels, K, University of East Anglia
Kern, P, Loughboruogh University
Kim, K, Loughborough University
Hogg, M, University of East Anglia
Study number / PID
854310 (UKDA)
10.5255/UKDA-SN-854310 (DOI)
Data access
Restricted
Series
Not available
Abstract
Multinational companies (MNCs) are increasingly striving for organizational integration across borders. They often standardize product and service offerings, rely on international production or service delivery processes, and have cross-national teams. Global integration promises to deliver efficiency and greater managerial oversight, but can be challenging to set up and maintain. To be effective, cross-border integration needs to be underpinned by common understandings on issues such as the firm’s responsibilities towards its stakeholders, how to assess performance, or what constitutes fair allocation of work. Where such common understandings are established across borders and influence day-to-day practices, we refer to them as ‘global norms’.
Establishing and operating workplace norms across borders is no easy task. Just as culture often differs significantly between countries, so do approaches to doing business and assumptions in the workplace. Global norm-making is therefore almost inevitably a complicated, sometimes fraught, process. It requires people with foresight, inclination and skills to form, operationalize and maintain global norms successfully. We call those who are active in the process of global norm formation ‘globalizing actors’.
The project is based on partnerships with a range of British multinational organizations, with an emphasis on diversity of organizational forms and economic sectors. We work with over 20 organizations, from boutique creative agencies to global consultancies, from manufacturers to non-profits. This diversity benefits our research and—in anonymized form—provides useful benchmarks to participating organizations.
We use a multi-method approach to generate in-depth understanding of norming processes and globalizing actors’ behavior as well as broad coverage. This includes: a) In-depth interviews with participants in various roles. These interviews serve to establish the organizational context, understand how norms within...
Terminology used is generally based on DDI controlled vocabularies: Time Method, Analysis Unit, Sampling Procedure and Mode of Collection, available at CESSDA Vocabulary Service.
Methodology
Data collection period
01/05/2016 - 31/12/2019
Country
United Kingdom, World Wide
Time dimension
Not available
Analysis unit
Individual
Universe
Not available
Sampling procedure
Not available
Kind of data
Numeric
Text
Data collection mode
We use a multi-method approach to generate in-depth understanding of norming processes and globalizing actors’ behavior as well as broad coverage: In-depth interviews with participants in various roles. These interviews serve to establish the organizational context, understand how norms within the firm are perceived, and identify and investigate relevant norming process as well as the globalising actors involved. We use a semi-structured approach that uses a prepared set of questions to ensure consistency and triangulation of data, but is also flexible to respond to instances of norm-making that participants lead us to. Multi-source survey of globalizing actors identifying individual-level skills and capabilities associated with global norm-making. Two questionnaires were designed. The first is sent directly to globalizing actors, and includes questions about their roles, behaviours and social skills related to their globalising work, as well as their own assessments of its impact. The globalising actors nominate five colleagues that they work with who have been impacted by their cross-national working efforts in some way. The second questionnaire asks these colleagues directly about their experiences of changes in their global work. The survey instrument was administered through the qualtrix platform. A diary or ‘repeat survey’ of globalizing actors tracking the utilization of their globalising skills over time. By surveying the same people over time, it is possible to examine patterns of change for individuals and teams. For example, it is possible to examine whether key variables (e.g. commitment to global team effort, global team climate) follows a general trend of improvement over time and whether this trend is significantly faster or slower for some individuals or groups. A repeat survey was conducted, with measures taken at the end of every month over a three-month period. The same survey was sent to group members and group leads (i.e., the globalising actors). The survey instrument was administered through the qualtrix platform.
Funding information
Grant number
ES/N007883/1
Access
Publisher
UK Data Service
Publication year
2021
Terms of data access
The Data Collection is available for download to users registered with the UK Data Service.