Study title

Motivations, experiences, ways of acquiring information and behaviour of visitors of the Rijksmuseum in Amsterdam. Reasons for visiting Rijksmuseum / company and duration / departments visited during last visit and before / intention further visits / use of facilities / impression of Rijksmuseum / cultural information and interest / media exposure / own artistic endeavours / visiting museums in youth / musical interest. Background variables: basic characteristics/ residence/ household characteristics/ occupation/employment/ income/capital assets/ education/ religion/ readership, mass media, and 'cultural' exposure