Study title

Image of companies in the detergent industry. Topics: degree of familiarity of large-scale industrial family businesses; detergent producers and detergent brands; perceived differences between joint-stock companies and family businesses; associations with the terms ´family business´ and ´joint-stock company´; assumed interconnection of companies in the detergent industry; knowledge of the product spectrum of a detergent producer; judgement on development of competition in the field of the detergent market; assumed market shares; estimated proportion of profit for detergent producers in the selling price as well as assumed use of profit; attitude to advertising for detergents; semantic differential for the image of a detergent producer; party preferrence. The following questions were also posed in the immediate vicinity of the site of a large detergent producer: assumed atmosphere at work; interest in visiting the plant; judgement on the social facilities of the company. Demography: age (classified); sex; marital status; school education; vocational training; occupation; household income; state; possession of durable economic goods. Interviewer rating: social class of respondent; city size.