Study title

This is the fifth study of the political contents in press, radio and television within the research projects ´Mass media and the electorate´, ´Swedish election campaign´ and ´Parliament, elections and the representative democracy´ and it was carried out in connection with the 1988 general election. It is a detailed campaign study of news reporting in the press, radio and television during the last four weeks before the day of the referendum. See {Media election survey 1979} for more information about the research project. Purpose: To describe, identify and analyse media's reporting of the election campaign 1988.