Study title
Fashion Interests and Clothing Styles of Young People 1985
Creator
Zentralinstitut für Jugendforschung (ZIJ), Leipzig
Study number / PID
ZA6074, Version 1.0.0 (GESIS)
Data access
Information not available
Abstract
Moral orientations, leisure activity, interest in fashion, preferred
clothing style, satisfaction with selection, demands on quality and
price level.
Topics: Attitude to scientific surveys; necessity of expression of
opinion of young people on fashion; improvement in youth fashion as
task of the Central Council of the FDJ; reasons for dressing
fashionably (scale); interest in fashion; openness for new fashion
trends and prerequisites for this (scale); source for fashion
recommendations (scale); frequency of leisure activities (scale);
frequency of hobby activities (scale); preferred clothing for
different occasions (scale); purchase of outer wear in various
business establishments (scale); intended use of the most recently
purchased articles of clothing (scale); satisfaction with conditions
in youth fashion establishments such as selection, prices,
atmosphere; evaluation of price level; quality requirements for
different articles of clothing (scale); purchase behavior in the
search for specific articles of clothing; preferred articles of
clothing and place of manufacture (scale); preferred clothing style;
favorite colors; possession of articles of clothing made oneself;
extent and type of inventory of clothing; satisfaction with wardrobe;
personally financing clothing; wearing jewelry and fashionable
accessories; satisfaction with selection for this in facilities of
youth fashion; wearing patches, stickers; conflicts with parents or
teachers due to clothing; current fashion trends in the collective;
achievement of personal style; reading the fashion supplement of
"Junge Welt"; use of recommendations from the fashion supplement;
writing to the editorial offices with personal recommendations and
questions; participation in the competition "ideas sought"; goals in
life (scale); clothing size; occupational work with fashion; member
of FDJ; character of partner relation; number of children; amount of
net income.