Summary information

Study title

Products and People (Germany)

Creator

Reader's Digest, London
Institut für Demoskopie, Allensbach

Study number / PID

ZA0122, Version 1.0.0 (GESIS)

10.4232/1.0122 (DOI)

Data access

Information not available

Series

Not available

Abstract

Furnishing households with consumer goods and quality evaluation of different products from various countries. Topics: Possession, brand and acquisition year of durable consumer and household goods; possession of music instruments, savings accounts, shares, life insurance policies and pets; use of cosmetics articles; drink and nutrition habits; smoking, cooking and reading habits; leisure activities; views about the youth and raising children; evaluation of the economic situation; knowledge and ideas about other countries; attraction of other countries; national autostereotypes and heterostereotypes; image of the products and production performances of various nations; knowledge of foreign languages; trips abroad; air trips; extent to which informed about the EEC; attitudes to the EEC. Demography: city size; economic area; head of household; composition of household; age (classified); sex; marital status; housing situation; possession of durable economic goods; income. Interviewer rating: social class of respondent; number of contact attempts; date of interview; age of interviewer.

Keywords

Not available

Methodology

Data collection period

01/1963 - 02/1963

Country

Germany

Time dimension

Not available

Analysis unit

Not available

Universe

Not available

Sampling procedure

Stratified random sample

Kind of data

Not available

Data collection mode

Oral survey with standardized questionnaire

Access

Publisher

GESIS Data Archive for the Social Sciences

Publication year

1964

Terms of data access

A - Data and documents are released for academic research and teaching.

Related publications

Not available