Summary information
Study title
Products and People (Germany)
Creator
Reader's Digest, London
Institut für Demoskopie, Allensbach
Study number / PID
ZA0122, Version 1.0.0 (GESIS)
10.4232/1.0122 (DOI)
Data access
Information not available
Series
Not available
Abstract
Furnishing households with consumer goods and quality evaluation of
different products from various countries.
Topics: Possession, brand and acquisition year of durable consumer and
household goods; possession of music instruments, savings accounts,
shares, life insurance policies and pets; use of cosmetics articles;
drink and nutrition habits; smoking, cooking and reading habits;
leisure activities; views about the youth and raising children;
evaluation of the economic situation; knowledge and ideas about other
countries; attraction of other countries; national autostereotypes and
heterostereotypes; image of the products and production performances of
various nations; knowledge of foreign languages; trips abroad; air
trips; extent to which informed about the EEC; attitudes to the EEC.
Demography: city size; economic area; head of household; composition
of household; age (classified); sex; marital status; housing situation;
possession of durable economic goods; income.
Interviewer rating: social class of respondent; number of contact
attempts; date of interview; age of interviewer.
Topics
Keywords
Methodology
Data collection period
01/1963 - 02/1963
Country
Germany
Time dimension
Not availableAnalysis unit
Not availableUniverse
Not availableSampling procedure
Stratified random sample
Kind of data
Not availableData collection mode
Oral survey with standardized questionnaire
Access
Publisher
GESIS Data Archive for the Social Sciences
Publication year
1964
Terms of data access
A - Data and documents are released for academic research and teaching.
Related publications
Not available