Study title

Quantitative recording of reading habits. Topics: Magazines and picture magazines read; frequency of reading; place of reading; purchase of magazines; magazine subscription club; reading daily newspapers; perceived advertising on radio and television; characteristics of accumulating capital; use of cosmetics articles by men and women; making one´s own clothes; possession of drivers license; preferred leisure activity; going to the movies; smoking habits. Demography: age (classified); sex; marital status; religious denomination; school education; occupation; employment; income; household income; size of household; head of household; state; possession of durable economic goods; possession of assets. Interviewer rating: social class of respondent; modernity of household furnishings; city size; weekday of interview.