Study title

United Kingdom

Individual

The primary data were based on reaction times and accuracy of performance when people are asked to match a label to a shape, and the results are presented in tables organised for label (first) and then shape (second). The labels corresponded either to the self (you), your friend or a stranger, or (in different experiments) a high, medium or low reward value. The behavioural tasks required people to respond 'match' when the shape and label matched and 'mismatch' when shapes and labels were re-paired (shape with incorrect label). In addition, we ran two fMRI experiments and collected Blood Oxygen Level Dependent (BOLD) responses in the same matching and mismatching conditions. The data are presented here based on the mean reaction times, percentage correct responses and mean BOLD response for match and mismatch trials according to the label-shape pairing. The fMRI data are separated for brain regions of primary interest - the ventro-medial prefrontal cortex (a self representation region), the left posterior superior temporal sulcus (region linked to social attention) and the left intra-parietal sulcus (region linked to attentional control). For the fMRI experiments, the conditions are also listed according to the shape (e.g., ss=shape self) and label used (ls=label self).