Study title

Abstract copyright UK Data Service and data collection copyright owner.

The purpose of this study was to collect data about the first-time elector, whose attitudes towards, exposure to and response to the flow of campaign communications during the 1970 and the 1974 General Election were examined in the context of political outlook, role and social situation.

Main Topics:

Attitudinal/Behavioural Questions
Exposure to the media: data were given on radio exposure and listening habits, television exposure and whether the respondent watched TV news, newspaper readership (number of newspapers read, time taken and reasons for reading were given). Discussion with family members and friends: Common Market, Northern Ireland, unemployment, cost of living. Degree of political participation, activity, knowledge and interest. Voting patterns, interest in political conferences. Attitudes to present government, voting, political leaders, political parties, political issues, life in general and the role of a husband. Respondent's future plans in various domains.
Background Variables
Marital status, spouse's political affiliation, number of children, form of housing tenure, occupation, television ownership. Bank/building society, union membership, religious affiliation, church attendance, family communication patterns experienced at age 12 - 16, subjective social class.