Summary information
Study title
Austria's image in the Soviet Union 1985 - a comparison to Germany and Switzerland (OA edition)
Creator
Knops, Nadya (Vienna University of Economics and Business: Institute for Marketing & Consumer Research)
Schweiger, Günter (Vienna University of Economics and Business: Institute for Marketing & Consumer Research)
Study number / PID
doi:10.11587/NV5RCB (DOI)
Data access
Information not available
Series
Image studies
Abstract
Full edition for public use. The country image of Austria in comparison with Germany's and Switzerland's image in the Soviet Union 1985. The study evaluates Austria's image and its comparison countries - Germany and Switzerland – among educational elites and was part of the project »Austria's image in the world«. A method called »Non-verbal Image Measuring« was applied in this survey: In addition to verbal items, pictures and pieces of music were used to measure the images of the three countries.
Topics
Keywords
Methodology
Data collection period
11/1985 - 12/1985
Country
Russian Federation, Latvia, Estonia, Uzbekistan, Turkmenistan, Armenia
Time dimension
Longitudinal: Trend/Repeated cross-section
Analysis unit
Individual
Universe
Educated elites: People with higher education and job positions who have visited Europe or are planning to do so
Sampling procedure
Non-probability: Quota
Kind of data
Numeric
Data collection mode
Face-to-face interview: PAPI
Access
Publisher
The Austrian Social Science Data Archive
Publication year
2024
Terms of data access
For more Information please visit AUSSDA's web page
Related publications
- Schweiger, G. (1992). Österreichs Image in der Welt. Ein Vergleich mit Deutschland und der Schweiz. Wien. Service-Fachverlag.