Summary information
Study title
Analysis of Multivariate Data, 1973
Creator
Ehrenberg, A. S. C., London Business School
Study number / PID
40 (UKDA)
10.5255/UKDA-SN-40-1 (DOI)
Data access
Restricted
Series
Not available
Abstract
Abstract copyright UK Data Service and data collection copyright owner.
To provide a basis for understanding the relationships among the various multivariate techniques which are currently being used to analyse data obtained in social and behavioural sciences. More specifically, the data were used to try to evaluate the meaningfulness (and therefore the usefulness) of techniques in interpreting real sets of attitudinal data.
Main Topics:
Attitudinal/Behavioural Questions
Various types of branded products were used as a basis for the questionnaire. Questions were asked on frequency of use, preferences, and purchasing patterns.
Respondents were asked to match a range of attitudinal belief statements with particular brand names.
Background Variables
Age, sex, class, place of residence, occupation of head of household, special qualifications.
Topics
Keywords
Methodology
Data collection period
01/01/1973
Country
United Kingdom
Time dimension
Cross-sectional (one-time) study
Analysis unit
Individuals
Groups
National
Women
Teaching packages
Housewives
Universe
Housewives in the UK
Sampling procedure
Quota sample
Kind of data
Teaching packages
Data collection mode
Face-to-face interview
Access
Publisher
UK Data Service
Publication year
1974
Terms of data access
The Data Collection is available to UK Data Service registered users subject to the End User Licence Agreement.
Commercial use of the data requires approval from the data owner or their nominee. The UK Data Service will contact you.
Related publications
Not available