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Kantar has been collecting follow-up data on Finnish public elections, using its computerised Kantar Forum Channel system (previously known as GallupChannel). The project has been led by, among others, Tom Moring and Juhani Pehkonen. The surveys have studied voting behaviour, political party and candidate choice, and what kind of influence the media, information sources, election campaigns and advertising have had on people's voting decisions.
Abstract
The survey studied voting behaviour in the 2021 municipal elections in Finland. The data were collected just after the elections. First, a number of questions charted the respondents' use of and attitude towards candidate selectors / voting advice applications. The respondents were also asked whether they had followed election reporting, campaigning and advertising in different media (including the social media such as Facebook). The role of various factors (e.g. consolidation of municipalities, immigration, employment, taxation) in the respondents' decision to vote or not and their choices in the municipal elections was also examined. Voting behaviour was investigated by asking whether the respondents had voted in the county elections just held and which party they had voted for. Information sources used for the voting choice were studied. Those who had voted were asked why they voted, which factors and issues had influenced their candidate choice, and at which stage they had made their final choice. Those who had not voted were asked at which stage they had made the decision to not vote and which factors (e.g. 'I had trouble finding a suitable party to vote for”, 'I did not have enough information about topics that are important for me in order to make a decision”) had contributed to that decision. Next, the respondents' trust in different decision-makers (national decision-makers, decision-makers in the European Union, decision-makers in the respondent's municipality) were surveyed. One question focused on the performance of party leaders during the campaign. The respondents were asked whether they had voted in the 2019 parliamentary elections and which party/group the candidate they had voted for was from. Views on the municipal elections and election campaigns were charted with a series of attitudinal statements (e.g. 'The parties did not raise interesting, emotive political issues”, 'It is good that there are people who dare to speak out during elections,...
Terminology used is generally based on DDI controlled vocabularies: Time Method, Analysis Unit, Sampling Procedure and Mode of Collection, available at CESSDA Vocabulary Service.
Methodology
Data collection period
18/06/2021 - 23/06/2021
Country
Finland
Time dimension
Longitudinal: Trend/Repeated cross-section
Analysis unit
Individual
Universe
People aged 18-79 who were eligible to vote in the 2021 municipal elections
Excludes: the Åland Islands
Sampling procedure
Probability: Multistage
Kind of data
Quantitative
Data collection mode
Self-administered questionnaire: Web-based (CAWI)
Access
Publisher
Finnish Social Science Data Archive
Publication year
2024
Terms of data access
The dataset is (B) available for research, teaching and study.
Related publications
Borg, Sami (2022) Kansanvaltaa koronan varjossa: Tutkimusraportti vuoden 2021 kuntavaaleista. Kunnallisalan kehittämissäätiön Tutkimusjulkaisusarjan julkaisu nro 113. Helsinki: KAKS.